New York Bakery Co creates breakfast bagel bar

New York Bakery Co is launching a bagel pop-up site in London this weekend.

Dubbed the Bagel Breakfast Break, the event will run over the upcoming Bank Holiday weekend in Shoreditch.

Families will be offered a range of free bagel-based breakfasts, including a build-a-bagel option with over 20 different fillings and eight types of bagel including the firm’s bagel thins.

Filling options include pastrami with mustard and pickle, and avocado and poached egg.

“We hope the experience will encourage Brits to slow down and think differently around breakfast,” commented Christina Honigfort, head of marketing at New York Bakery Co. 

Breakfast benches, blackboards and games will be provided to entertain children.

A competition will run alongside the event, offering one family a year’s supply of New York Bakery Co bagels. To enter, families need to share their experience on social media with the hashtag #TasteBagelsTasteNewYork.

To guarantee a seat at the event, families will need to reserve tickets, although a limited number of walk-ins will be available.

The pop-up eatery will be at 133 Bethnal Green Road from 8am until 2pm on the Saturday and Sunday.

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