Mrs Crimble’s launches biggest on-pack promotion

Gluten-free brand Mrs Crimble’s has launched its biggest ever on-pack promotion.

From today (11 June), more than a million packs of the Wessanen-owned brand’s Choc Macaroons and Coconut Macaroons will feature a promotion offering consumers the chance to win an all-inclusive holiday to Coconut Bay in St Lucia. One hundred runners-up will also win a travel essentials beauty set from Seascape Island Apothecary, worth £28.

The competition will run for three months. To be in with a chance of winning, shoppers have to log on to a dedicated microsite and enter the unique code on each pack by 9 September.

“This is the first time we’ve run an on-pack promotion of this scale. We were keen to offer a prize that fits in perfectly with the season and would be highly desirable for our consumers,” said Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK.

“With a getaway to St Lucia up for grabs, we’re confident the promotion will help drive retail sales of our participating six-portion packs. Everything Mrs Crimble’s does is full of joy.”

To coincide with the on-pack promotion, Mrs Crimble’s has launched an online shop where consumers can purchase a range of gluten-free macaroons, cakes and home baking mixes.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

Promotional Features 

Most read



See all events