Costa releases rainbow cups to celebrate Pride

Costa Coffee is celebrating Pride across the UK with the release of its first-ever rainbow-coloured coffee cups.

The cups will be available in selected outlets across the UK – Edinburgh, Essex, London, Glasgow, Brighton, Leeds, Manchester and Cardiff – a week ahead of and on the day of the Pride marches in each location. The cups help to spread the messages of celebration and inclusivity, according to Costa.

“Our all-new rainbow cups are a fun way to celebrate Pride and reflect Costa Coffee’s values of equality and diversity,” said Jason Cotta, Costa Coffee’s MD UK & Ireland.

The coffee specialist said the activity has strong support from staff as Costa is a founding partner of the Gay Lesbian Out at Whitbread (GLOW) initiative. GLOW is a group of over 1,000 members that champions equality and inclusion in the workplace.

“We are passionate about championing team members’ rights to work in an inclusive, supportive environment,” added Cotta. “We’re so proud of the achievements of the GLOW team and look forward to seeing them marching at the many of the Pride Parades across the UK.”

In 2017 Costa rebranded for Pride with stores in London getting rainbow logos in honour of the London Pride Parade. It has also previously created rainbow lattes in celebration.

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