Supermarkets sales of cupcakes are shifting away from in-store bakery products in favour of pre-packed lines. Meanwhile, volumes sales are in growth again after two years of decline.
- Publication date: 7 August 2018
- Editorial submissions deadline: 9 July 2018
- Editorial contact: amy.north@wrbm.com
CHANGING SHAPE OF RETAIL
Supermarkets sales of cupcakes are shifting away from in-store bakery products in favour of pre-packed lines. Meanwhile, volumes sales are in growth again after two years of decline.
This article will look at what is driving this trend.
For example, are pre-packed lines offering innovation that is lacking in in-store bakery? If so, is there an opportunity for ISB suppliers to up their game and provide something different?
Other topics
This feature will also explore: The most popular cupcake flavours and what’s new in cupcake toppings
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