Feature synopsis: Cupcakes 2018

Supermarkets sales of cupcakes are shifting away from in-store bakery products in favour of pre-packed lines. Meanwhile, volumes sales are in growth again after two years of decline.

  • Publication date: 7 August 2018
  • Editorial submissions deadline: 9 July 2018
  • Editorial contact: amy.north@wrbm.com

CHANGING SHAPE OF RETAIL

Supermarkets sales of cupcakes are shifting away from in-store bakery products in favour of pre-packed lines. Meanwhile, volumes sales are in growth again after two years of decline.

This article will look at what is driving this trend.

For example, are pre-packed lines offering innovation that is lacking in in-store bakery? If so, is there an opportunity for ISB suppliers to up their game and provide something different?

Other topics

This feature will also explore: The most popular cupcake flavours and what’s new in cupcake toppings

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