It’s a pizza art: Zizzi partners with micro-artist

Zizzi has teamed up with a micro-artist to help showcase its new summer menu.

Roy Tyson, an urban artist who combines miniature figures with photography to tell a story, constructed and captured holiday scenes themed on three of the Italian chain’s dishes.

Its Rustica Pizza D’Oro was used as a white cliff scene for a speed boat, pulling thrill-seekers on an inflatable yellow pepper, while its Blackcurrant, White Chocolate and Mascarpone Cheesecake was transformed into a roof terrace for sun bathers.

The restaurant’s Crab Cannelloni Al Forno was turned into a sea pool, featuring a father and son crabbing.

“I use miniature figures to create scenes that show the world from a tiny perspective so what better way to promote a Crab Cannelloni than having a father and son go crabbing in it or a stacked Summer cheesecake by showing sun bathers catching rays on its white chocolate roof,” Tyson said.

Research commissioned by Zizzi found that 55% of Brits felt more adventurous with their food choices during the summer months and 74% claimed their food tasted better when the sun was shining.

The chain is preparing to surprise diners throughout August with Zizzi Summer Scenes postcards. Those given a card will have their entire meal covered by Zizzi to celebrate the summer.

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