Feature synopsis: Supermarket Bakery

What do supermarket bakery buyers look for in a supplier and their products?

•             Publication date: 4 September 2018

•             Editorial submissions deadline: 8 August 2018

•             Editorial contact: Vince Bamford – vince.bamford@wrbm.com

This article will examine the best way to build relationships with a supermarket buyer, from getting a foot in the door to establishing and developing a relationship.

It will feature comments from suppliers who work with the supermarkets, and buyers and category directors.

The feature will also look at the current structure of the UK grocery market, and offer examples of recent in-store bakery innovation.

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