Feature synopsis: Christmas

This article will examine the continued innovation in the mince pie category, with a particular focus on new products coming to market for Christmas 2018.

Publication date: 4 September 2018

  • Editorial submissions deadline: 8 August 2018
  • Editorial contact: Amy North – amy.north@wrbm.com

Mince Pies have captured the imagination of British bakers and retailers, with a host of variants on shelf for the festive celebrations. And the products appear to have been a hit with shoppers, with supermarket sales rising more than 10% YOY last year.

This article will examine the continued innovation in the mince pie category, with a particular focus on new products coming to market for Christmas 2018.

In addition, the feature will look at festive NPD beyond mince pies, and the performance of festive bakery in the supermarkets.

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