Ulma Packaging UK has named James Couldwell as business manager for the south of England, following two years of service with the packaging machinery provider. 

Couldwell, previously financial controller at Ulma, has implemented several successful business service changes over the past two years, and has been the driving force behind the relocation of Ulma’s headquarters in 2018.

As business manager, Couldwell will be responsible for providing tailored sales support, designed to improve the quality of bakery, confectionery, fish, poultry, meat, cheese and dairy packaging for customers throughout the south of England.

“Over the past two years, James has gone above and beyond to demonstrate excellent managerial qualities and commercial awareness to drive numerous initiatives to fruition, with great success,” said Ulma managing director Chris Pickles.

“James’ invaluable understanding of how Ulma Packaging UK and the wider global operations work will allow him to bridge the gap between customers and our packaging machinery solutions, becoming the face that clients come to know and value.”