New M&M’s Cake Bars rolling out to retailers

Mars Chocolate Drinks and Treats has launched new M&M’s Cake Bars. 

The company said it hoped this latest launch would rejuvenate the cake bar category by introducing a fun, recognisable product.

The M&M’s Cake Bars are available now in packs of five (rrp £1.65). Each bar is a chocolate sponge topped with a layer of cream and crispy M&M’s pieces, coated in milk chocolate.

Michelle Frost, general manager, at Mars Chocolate Drinks and Treats, said: “We are extremely excited to introduce another iconic brand to our cake bar range and are confident the new innovative M&M’s Cake Bars will soon become a favourite with consumers.”

Last year Mars introduced M&M’s cookies as part of a trio of launches.

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