The Cake Crew cupcakes gains national listings

The Cake Crew has secured its first national listings for the Beautifully Crafted cupcake brand in Ocado and Costco.

The Beautifully Crafted Twin Pack Chocolate, Salted Caramel and Red Velvet packs (rsp: £1.99) are available in Ocado alongside the Mini Fruit Platter and Mini Chocolate Platter (rsp: £3.49).

A Luxury platter has also gained listings in Costco stores nationwide. It consists of 12 mini cupcakes in three flavours – Raspberry Champagne Truffle, Chocolate Truffle and Sea Salted Caramel.

Each of the cupcakes has a centre of either jam, caramel or chocolate sauce and is topped with a smooth frosting. Gold chocolate flakes, fudge squares or real fruit pieces are used to finish them.

The own-label manufacturer branched into the branded market in December last year, having supplied the big five supermarkets and The Co-op with own-label cupcakes.

“We are thrilled to have secured our first national listings and can’t wait for even more Brits to try our range of cupcakes. Following extensive consumer research, we identified a gap in the market for a premium branded offering and these retail listings will ensure even more people have access to our gorgeous cupcakes,” said business development director Bill Smith-Coats.

“We’re continually looking at ways in which we can expand and develop our product range, including new formats and flavour profiles, so watch this space.”

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