Feature Synopsis: Pizza 2018

This article will look at the use of premium ingredients in the pizza market – particularly high-quality and alternative bases. How can interesting ingredients and bases can help a product stand out from the crowd?

  • Publication date: 6 November 2018
  • Editorial submissions deadline: 8 October 2018
  • Editorial contact: Abbie Dawson – abbie.dawson@wrbm.com

Rise of the super-premium pizza

This article will look at the use of premium ingredients in the pizza market – particularly high-quality and alternative bases. How can interesting ingredients and bases can help a product stand out from the crowd?

Topics to be covered will include:

  • How can pizza bases be made more premium?
  • What challenges do different styles of pizza dough present to equipment manufacturers?
  • What alternative styles of pizza could demand a price premium?
  • How are ingredients manufacturers helping businesses tap interest in more premium pizzas?

This feature will also look at the growing interest in vegetable-based pizza bases.

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