Feature Synopsis: Traybakes & Slices

Traybakes are a mainstay of the coffee shop and café market but also play a role in the grab-and-go snacking category.

From tea room treat to on-the-go snack

Traybakes are a mainstay of the coffee shop and café market but also play a role in the grab-and-go snacking category.

This feature will look at ways that suppliers and retailers can further tap the on-the-snacking opportunity with new flavours and formats. Topics to be examined will include:

  • How traybakes can offer the nutrition and functionality shoppers are demanding from their snacks, including higher protein and fibre
  • Suitable price points for grab-and-go products
  • On-the-go packaging formats – particularly given concerns over plastic waste
  • Balancing the demand for indulgence with desire for healthy products

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