Krispy Kreme teams up with Vimto for spooky NPD

Krispy Kreme has partnered with soft drinks brand Vimto to create two limited-edition doughnuts for Halloween.

The Vimto Shimmer will be filled with Vimto flavour frosting while the Vimto Ring features a signature Krispy Kreme ring doughnut hand-dipped in Vimto icing. It is the first time the global doughnut brand has partnered with a soft drinks brand.

Available from 15 October across all UK Krispy Kreme stores and cabinets, the doughnuts will be baked fresh each morning.

The duo will be accompanied by Krispy Kreme’s Halloween range, which features a new purple-iced doughnut for the occasion.

Emma Colquhoun, Krispy Kreme chief marketing officer, added: “We target an audience who we define as live-a-lotters – people who celebrate fun, special moments and live their taste experiences to the full. This certainly aligns to the Vimto spirit and we’re delighted to partner with them for these great additions to our range.”

The launch will be supported by marketing activity, including a social media campaign, digital content, in-store POS and sampling.

It comes a few days after Krispy Kreme announced a collaboration with Lotus Biscoff on a S’mores doughnut.

Keywords:

My Account

Spotlight

Most read

Social