Cake Box opens 100th store and announces NPD

Pictured (l to r): Pardip Dass, CFO; Sukh Chamdal, CEO; and Dr Jaswir Singh, COO
  (Photo: Cake Box )

Egg-free cake specialist Cake Box has opened its 100th store as it continues its rapid roll-out.

The site, in Bletchley, Milton Keynes, is the ninth to be opened by the business since it listed on the Alternative Investment Market in June.

Founded in 2008 in East London, Cake Box has a manufacturing site in Enfield and supplies a range of fresh cream cakes that can be personalised with a short message free of charge and can be collected within one hour.

The company said making all its cakes egg-free enabled it to target a larger potential market, including those unable to eat eggs for dietary or religious reasons.

The group is aiming to open 250 franchise stores in the UK, opening an average of two a month in the year to 31 March 2018.

“It’s fantastic to be opening our 100th store, which is a real landmark for our franchisees, staff and customers and demonstrates our continued momentum post the IPO in the summer,” said Cake Box chief executive Sukh Chamdal.

“We’re proud to be providing the backing and organisation to support entrepreneurship across the UK through our franchise proposition and look forward to our ongoing store roll-out over the next few years.”

Recent product development by the business includes egg-free red velvet cake, soon to be launched in stores, and egg-free macaroons that will roll out in the coming months.

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