Mars enters chilled dessert category with Milk Snacks

Mars Chocolate Drinks and Treats has launched Mars Milk Snacks into the chilled dessert category.

The company said the new product will bring something completely different to fridges and widen consumer choice in the chilled aisle.

A box contains six individually wrapped Mars Milk Snacks, each made up of a soft sponge topped with a malted chocolate mousse, finished with a layer of caramel and coated in thick milk chocolate.

“We are extremely excited to introduce the Mars brand into the fridge this year as part of the innovative, high-growth chilled snacks category,” said Michelle Frost, general manager of Mars Chocolate Drinks and Treats.

“We are confident the Mars Milk Snacks will be a firm favourite with consumers down the chilled aisle – they look great and taste delicious and are completely different to other treats in stores.”

Mars Milk Snacks are currently available at Asda (rsp £3 per pack).

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