Halloween 2018: bakeries unveil spooky NPD

As the spookiest night of the year draws near, bakeries across the country are gearing up to terrorise customers with a host of tasty treats.

A number of key players have already unveiled their plans for 31 October, including Asda, The Hummingbird Bakery and Mr Kipling.

Many are tapping into the season’s key trends by responding to the demand for spiced treats and the infamous pumpkin spice latte, creating gory desserts aimed at a more adult market, and offering spooky savoury specialities. British Baker subscribers can find out more here.

Here’s what else is in-store this Halloween:

Flavourtown Bakery

Flavourtown Bakery is offering a taste of terror, serving up six cupcakes in flavours including unicorn meat (left), dead velvet and an apocalyptic antidote (centre). Tapping into the growing mermaid trend is The Zombie Mermaid (right), which comprises a chocolate cupcake topped with buttercream and a chocolate mermaid tail. Dead Velvet, meanwhile, features ‘scream cheese’ frosting topped with raspberry compote and sugar glass to simulate blood and broken glass.

Abuelo

London’s Antipodean-meets-South American coffee house and kitchen, is celebrating the spooky festivities with limited-edition homemade cakes. On 31 October, guests to the Covent Garden café will be able to enjoy a slice of Seeing Orange – a carrot, ginger, cinnamon and white chocolate cake – or Pumpkin Mad (above). The latter taps into the trend for pumpkin spice lattes and features pumpkin, all spice, maple syrup and espresso.

Tesco

Brains… we want brains… in cake form that is. Luckily, Tesco has created just that with its Zombie Brain Cake (left). Crawling with jelly maggot sweets, the Madeira cake is covered in a sugarpaste and raspberry jam coating.

The retailer is also offering 12 Gruesome Gooey Cupcakes (centre), comprising either chocolate or vanilla sponge with a gooey chocolate or strawberry jam hidden centre. For added fun, each cupcake is topped with orange and green frosting and decorated with sugary maggots and brains sweets.

Rounding off Tesco’s Halloween bakery offering are the 12 Creepy Iced Ring Doughnuts (right). The orange-flavoured doughnuts have pumpkin-inspired icing with spooky sprinkles on top.

Mac & Wild

London-based Scottish restaurant Mac & Wild has whipped up a gruesome take on the Scotch egg this Halloween. The Bloody Scotch Egg – featuring venison, haggis and black pudding – is served with a ‘haggis blood’-filled syringe set to ooze into the savoury treat. It’s available at Mac & Wild’s two restaurants in London.

Konditor & Cook

London’s Konditor & Cook has whipped up a bunch of goodies-turned-baddies as part of its Once Upon A Nightmare collection. There are Gingerbread Zombies and Disney-inspired Voodoo Villains, featuring gingerbread renditions of Cruella de Vil, Maleficent and Ursula. Also making an appearance are the Poison Jammers (centre), comprising a shortbread biscuit sandwiched with raspberry jam.

Konditor & Cook’s celebration cakes have also been given a bloody makeover. The Bloody Curly Whirly (left) sees layers of chocolate sponge covered in mascarpone frosting and splashed with red ‘blood’. The Poison Apple Curly Whirly (right), meanwhile, is adorned with spiked chocolate shards and a ‘poison apple’ dripping in white chocolate.

Confection by Rosalind Miller

This cake might not be for the superstitious. The Witch’s Cat, also called Jinx, features a velvety black layer of chocolate buttercream with sparkly golden ears, nose and whiskers. It’s available in five flavours including raspberry & vanilla (Mauritian vanilla sponge with fresh raspberries, filled with raspberry Swiss meringue buttercream), salted caramel featuring a caramel cake and salted caramel Swiss meringue buttercream, and Sicilian lemon which has a layer of Sicilian lemon curd in.

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