Feature Synopsis: Breakfast Bakery

This article will look at the opportunities for suppliers and retail bakery businesses to tap demand for more nutritious breakfast sandwiches/rolls and savoury on-the-go options. Areas to be explored will should include:

  • Publication date: 9 January 2019
  • Editorial submissions deadline: 7 December 2018
  • Editorial contact: Amy North – amy.north@wrbm.com

A more nutritious on-the-go breakfast?

This article will look at the opportunities for suppliers and retail bakery businesses to tap demand for more nutritious breakfast sandwiches/rolls and savoury on-the-go options. Areas to be explored will should include:

  • What do modern consumers want from a breakfast sandwich?
  • Can the bacon sarnie be given a healthier makeover?
  • Can the market for breakfast burritos/wraps be expanded?
  • What nutritious ingredients are currently under-utilised in breakfast bakery products?
  • How can the choice of carrier (bread/wrap etc) be used to boost the health credentials of a breakfast sandwich?
  • How can marketing activity encourage consumers to consider breakfast sandwiches a nutritious option?

The article will also explore how businesses are being inspired by overseas food trends to develop exciting and extreme breakfast sandwich options such as the ‘dirty sandwich’ and a full English breakfast in a loaf.

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