Feature synopsis 2019: Vegan Bakery

How are cake mix and ingredient suppliers helping business meet demand for vegan products?

  • Publication date: 12 February 2019
  • Editorial submissions deadline: 14 January 2019
  • Editorial contact: abbie.dawson@wrbm.com

How are cake mix and ingredient suppliers helping business meet demand for vegan products?

This article will explore the development of vegan specific mixes and ingredients for the bakery market following launches from suppliers including Macphie and Puratos.

Topics to be explored will include:

  • What are the key challenges for a supplier when producing a vegan cake mix, and how have these been overcome?
  • Do suppliers plan to expand their vegan offering?
  • Do other cake mix suppliers intend to enter the vegan market? If not, why not?

This feature will also look at the rise of dedicated vegan retailers/cafes, such as one of Crosstown Doughnuts’ sites and in London and cake shop Rawnchy in Glasgow.

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