Feature Synopsis April 2019: Biscuits & Cookies

Despite the war on sugar, Brits still have an appetite for biscuits and cookies, with value and volume sales up year-on-year in the supermarkets.

  • Publication date:  9 April 2019
  • Editorial submissions deadline: 15 March 2019
  • Editorial contact: amy.north@wrbm.com

PREMIUM INNOVATION

Despite the war on sugar, Brits still have an appetite for biscuits and cookies, with value and volume sales up year-on-year in the supermarkets.

As would be expected, the biggest growth has been in healthier biscuits, but the premium category has also performed well and has seen recent activity including the launch of Fox’s ‘world first’ Double Dough cookies, and Burton’s acquisition of premium supplier Thomas Fudge’s

This feature will look at premium innovation – how can biscuits suppliers continue to grow this vital part of the market?

In addition, it will offer data and commentary on the retail biscuit market.

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