Pidy adds chocolate waffle basket to UK portfolio

Pidy, the ready-to-fill pastry manufacturer, has unveiled a chocolate waffle basket ahead of Easter.

Designed in the shape of a tulip, the bakery item is made of traditional waffle dough, with an inner chocolate coating.

Sold in cases of 12 (rsp £9.99), the basket can hold sweet fillings and be stored ambient or be used to dress up ice cream.

“The thin crisp dough has been baked and crafted to perfection, and is ready to hold impressive sweet fillings of all kinds and to sit elegantly on the plate,” explained Fabien Levet, commercial manager at Pidy UK.

Last October the Belgian family food business revealed plans to grow its presence in the UK. The company said it might look to open a UK factory in the future and also launched a new UK website focused on the B2B market.

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