One Stop adds six lines to own-label cake range

Convenience retailer One Stop has expanded its range of own-label cakes with the addition of six new lines, including a chocolate caterpillar cake.

Also being added is a Raspberry Sponge Cake, Chocolate Celebration Cake, Chocolate Fudge Cupcakes, White Chocolate & Vanilla Cupcakes and Celebration Cupcakes. They will be rolling into One Stop stores across the UK in the coming months.

“We launched our range of own-label products in 2017, with an emphasis on delivering better-quality products at lower prices. The initial phase was so successful that demand led to more products quickly being added,” said Nigel Prendergast, head of marketing at One Stop.

Customers are being invited to help name the new caterpillar cake via One Stop’s social media, using #OneStopNameTheCake, with the two favourite names shortlisted and put to a vote on Facebook on 15 March.

“We’re delighted the cake will be joining the range and would love our customers to help us in our own celebration by naming it. We want shoppers to feel included in the development and launch of key products,” added Prendergast.

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