Feature Synopsis April 2019: Toppings and Fillings

Brits’ love of nostalgia, and Americana, has helped fuel interest in mallow as both a topping and filling. Recent launches have included a mallow range from Macphie, while Krispy Kreme last year unveiled a S’mores doughnut containing a mallow filling.

  • Publication date:  9 April 2019
  • Editorial submissions deadline: 22 March 2019
  • Editorial contact: amy.north@wrbm.com

FEELING MALLOW

Brits’ love of nostalgia, and Americana, has helped fuel interest in mallow as both a topping and filling. Recent launches have included a mallow range from Macphie, while Krispy Kreme last year unveiled a S’mores doughnut containing a mallow filling.

Mallow has also been suggested as a growing trend in wedding cake coverings.

This article will look at the reasons behind the popularity of mallow, and how bakers are making use of it – including key challenges around its use.

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