Soreen adds Seeds & More Loaf to morning goods line

Soreen has launched a malt loaf filled with cranberries, pumpkin seeds and sunflower seeds.

The malt loaf manufacturer said the Seeds & More Loaf was a “deliciously squidgy loaf with a tasty crunch”. It provides a source of protein and fibre as well as being low in saturated fat and lower in sugar than standard cake, it added.

The new addition contains cranberries, which have a high nutrient and antioxidant content, as well as being high in vitamin C, vitamin A, and vitamin K; pumpkin seeds; and sunflower seeds, which are a dense source of vitamins and minerals.

“Soreen has always been a firm family favourite and healthier offering in the UK, but especially since we’ve become a health-conscious nation. We’re all trying to be healthier, but health means something different to us all. What we can agree on, however, is that we need to eat less sugar and avoid fatty foods. This is why Soreen is so popular, as all of our products are lower in sugar than the average cake and low in saturated fat,” said Mark Simester, managing director at Soreen.

“Our new Seeds & More Loaf now gives consumers the opportunity to buy their favourite Malt Loaf brand in a delicious seeded variant, while giving retailers the chance to leverage the strength of the Soreen brand and add value to the category.”

The Seeds & More Loaf is available at Tesco with an rsp of £1.50/260g.

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