Graze adds Wow Bakes line with less than 100 calories

Healthy snacking brand Graze is launching a new range of snacks called Wow Bakes.

They will be available in four flavours; chocolate sea salt, honeycomb crumble, sticky toffee and lemon drizzle.

Graze said the NPD, which contains less than 100 calories per serving, had been created in response to growing consumer demand for healthy lower-calorie and sugar options that are both satisfying and nutritious.

Wow Bakes also contain less than 4g of sugar per bake, working in line with Graze’s sugar reduction initiative, which will see the business significantly reduce the sugar content across its entire cereal bar range by 2020.

“The introduction of our new sub-100 calorie Wow Bakes is just another step in our mission to help consumers enjoy healthy eating,” said Pia Villa, chief brand officer at Graze.

“Following the launch of our initiative to significantly reduce the sugar content across our entire cereal bar range last month, we plan on continuing to push the boundaries of healthy snacking innovation in order to provide delicious, nutritious products for our grazers.”

The new bakes will launch at Tesco this month and roll out into other UK retailers over the summer.

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