Crussh launches debut retail range at Sainsbury’s

Healthy eating business Crussh has rolled out a range of wraps and salads into 61 Sainsbury’s convenience stores in London.

The range launches today (13 May) and includes ‘healthpots’ as well as vegan and protein-based wraps, such as a Spicy Chipotle Chicken and Avocado & Red Pepper variants.

It will be available at 61 Sainsbury’s convenience stores across London, following a successful trial in 10 stores since July 2018.

Crussh said the roll-out was part of its ongoing strategy to strengthen its convenience and food-to-go offering and expand into areas outside the traditional high street stores.

It also continues to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling its full range of ‘fit food’, freshly made juices & smoothies and organic coffee.

“We have worked with Sainsbury’s since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London,” said Shane Kavanagh, CEO of Crussh.

“We’re thrilled that our customers will now be able to buy our ‘fit food’ in 61 Sainsbury’s stores, giving us a great opportunity to introduce our food to new customers, while hopefully adding something new to the Sainsbury’s food-to-go range.”

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