Dawn rolls out new product categories and packaging

Bakery items are being reorganised into two categories under the titles of Exceptional and Balanced

Bakery ingredients supplier Dawn Foods has revitalised its entire portfolio with new packaging and product categorisation.

The company said the new categories would make it easier for customers to select the solution for their individual applications.

The new categories are Dawn, Dawn Exceptional and Dawn Balance. Dawn Exceptional is its premium line, while Dawn Balance includes its ‘better for you’ products.

Packaging for each category will have its own colourway, look and design. It will also feature an image of the product, the product type in bold, detail on flavour and benefits, a colour bar to indicate product category and a colour-coded bottom label.

The changes will be gradual, with 3.5kg mixes and crèmes categories transitioning this summer and the whole portfolio revitalised by the end of 2020.

“As a global bakery supplier Dawn is constantly investing in providing new product solutions for bakers, but customer satisfaction is at the heart of our business,” said Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods.

“By revitalising our portfolio, we aim to make life easier for our customers and enable them to select and use appropriate products to create exceptional bakery items and desserts”. 

Dawn Foods is also celebrating 30 years as a UK bakery supplier this year, with almost 100 years in business worldwide.

Last month, it unveiled a range of egg-free glazes for sweet and savoury bakery applications.

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