Holland & Barrett launches meal deal trial in London

Health and wellness retailer Holland & Barrett has launched a £3.99 meal deal made up of vegan and vegetarian lunch choices.

The retailer has added the food-to-go range, which includes sandwiches and wraps from The Soho Sandwich Co and Tofurky, to six of its stores in London as an initial trial. This includes the stores at Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate and Canary Wharf, with plans to roll it out further based on consumer demand.

The meal deal allows customers to purchase a main, snack and a drink for £3.99, and includes an array of plant-based brands such as Deliciously Ella, Hippeas, Vita Coco and Captain Kombucha.

It also includes gut-friendly probiotic yoghurts and a selection of ‘health pots’ such as the bulgur wheat and kale tabbouleh bowl, which Holland & Barrett said catered to on-the-go, health-conscious professionals working in the capital.

“As a trusted health food retailer, there has been mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category, with six of our stores now selling a wide variety of fresh lunch foods,” said Ian Chant, head of food at Holland & Barrett.

“With professional Londoners spending on average £6-£7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100% vegetarian or vegan. We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal and hope our customers will be too.”

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