Empire cakes back: BBF to make Stormtrooper sponge

Cakes and desserts business BBF is to next month launch an Original Stormtrooper helmet cake that will roll out as part of a new range of products featuring the Star Wars bad guys.

The iced sponge cake, described as “perfect for parties of all ages”, will be available in Asda stores from 14 October.

The cake is launching alongside beers from Suffolk-based St Peter’s Brewery, as part of a range of licensed Original Stormtrooper products that already include Gin from Thumbs Up and Chocolate from Kinnerton.

“These fun, ironic, playful products deliver consumers the authenticity and eccentricity that they expect from the Original Stormtrooper,” said Adam Bass of brand licensing consultancy Golden Goose.

The St Peter’s bottled beers comprise an Original Stormtrooper Galactic Pale Ale and Lightspeed Pilsner brewed using Galaxy and Millennium hops. They will initially be available in a gift pack featuring a 500ml bottle and an Original Stormtrooper pint glass in stores including Tesco and B&M.

BBF this year secured £40m funding from Wells Fargo Capital Finance as it looks to invest in its manufacturing facilities. This came a year after BBF acquired Greencore’s ambient cakes and chilled desserts business.

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