Feature Synopsis Nov 2019: Sweet pastries

This feature will explore the key drivers behind their rise to fame and take a look at some of the companies that are benefiting from it. What’s more, it will investigate what other pastry products could tap into this demand.

  • Publication date: 7 November 2019
  • Editorial submissions deadline: 9 October 2019
  • Editorial contact: Amy North – amy.north@wrbm.com

A Portuguese party
Portuguese custard tarts, or pasteis de natas as they are traditionally known, have risen to fame in the UK in recent years. From their appearance on the Nandos menu to their impressive performance in Lidl as part of a bakery promotion, the custard tarts have taken the nation by storm.

This feature will explore the key drivers behind their rise to fame and take a look at some of the companies that are benefiting from it. What’s more, it will investigate what other pastry products could tap into this demand.

Other topics to be explored

Can the Brits fight back?

As these Portuguese favourites gain favour, what can the nation’s bakers and manufacturers do to revamp traditional British classics such as apple pies, mince pies and turnovers?

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