Puratos extends vegan line-up with two new mixes

Puravita Oatflakes GranolaBalls
Puravita Oatflakes GranolaBalls
  (Photo:  )

Bakery ingredients manufacturer Puratos UK is to launch a Vegan Granola Bake Mix and Satin Vegan Complete Plain Cake Mix this month.

The new bake mix contains wholegrains, oats and sunflower seeds, which are ingredients consumers view as healthy and tasty, according to the Puratos Taste Tomorrow 2018 study.

The supplier suggested bakers can use it as a base for a variety of snacks, such as passion fruit and granola bake, granola swirl, granola fruit and nut shard, exotic granola fruit slice and cranberry granola bites.

The Satin Vegan Plain Cake Mix requires the addition of oil and water and is suitable for a range of cakes, including celebration cakes, muffins and cupcakes.

Puratos now supplies 250 products that are suitable for vegans, to cater for the increasing demand of consumers with plant-based diets.

The number of vegans in the UK has quadrupled in the past five years, according to the Vegan Society, with vegans and vegetarians expected to make up a quarter of the British population by 2025.

“Sales of our vegan products are growing as more of our customers offer vegan patisserie and bakery products to meet increasing consumer demand,” said Lydia Baines, digital and communications manager at Puratos UK.

“Our Taste Tomorrow consumer study confirmed that veganism is going to continue its upward trend, with 20% of people buying vegan or vegetarian food each week.”

Cherry cake made with Satin Vegan Complete Plain Cake Mix

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