Derby doughnut business Project D set to expand

Derby-based doughnut supplier Project D is planning to extend its product range and outlets.

The business, which has a bakery in Derby and opened a kiosk in the city’s Intu Centre 12 months ago, is extending the site after signing a deal to remain permanently in the centre.

A temporary shop in Cooper’s Square, Burton, is to become a permanent fixture, while a weekly stand in a University of Derby site is being extended to three days a week.

Project D is also set to recruit five staff – taking its workforce to 16 – to open kiosks at Loughborough University and Warwick University, and is looking at units further afield.

In its first year it has made doughnuts for a Love Island after-show party, for London Fashion Week and received an order for staff and residents at Windsor Castle.

“While we were always confident our doughnuts were pretty special, we have been amazed at how popular Project D has become in just a year,” said Project D co-owner Jacob Watts.

“In addition to the kiosks, we’ve been touring street food events and festivals around the Midlands, as well as fulfilling orders for corporate events and one-off commissions.

The business is also tapping the vegan boom with the launch of a new range of four doughnuts.

“We are asked about vegan doughnuts all the time and there is clearly a huge demand, but we didn’t want to rush out a product that compromised the taste, texture or quality just to jump on the bandwagon,” said Watts.

“We’ve spent months experimenting with different processes, techniques and ingredients to adapt our doughnuts to be vegan-friendly and now we are confident that ours are every bit as delicious as their non-vegan counterparts.”

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