Raspberry flavour added to Bakels True Caramel range

Bakels is aiming to tap the continued demand for caramel with the launch of a raspberry flavour.

Raspberry Millionaires Caramel PF is part of the True Caramel range launched by Bakels in 2017.

The supplier said the palm-free ingredient will give products such as millionaires’ shortbread, cupcakes and doughnuts a boost of colour to catch the eye of consumers seeking innovative baked goods.

Citing Mintel data, Bakels said 21% of consumers are willing to pay more for innovative flavours.

“As part of the True Caramel range, Raspberry Millionaires Caramel PF is produced through a traditional boil-up process, delivering a consistently superior texture and mouth-feel consumers can enjoy in a range of applications,” added Bakels marketing manager Michael Schofield.

“With caramel having won the hearts of consumers, there is opportunity for a premium twist on traditional caramel, to boost taste and flavour experiences.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

Promotional Features 

Most read



See all events