AB Brasil, Latin America’s lea-ding producer of fresh yeast and part of Associated British Foods, now wraps all its Fleischmann yeast in Cellophane 360MSB from Innovia Films and has cut water loss by nearly 50% as a result. The company also says that product quality and shelf life have been improved.

AB Brasil has also cut energy costs by reducing storage temperatures from -11º C to -5ºC following the move.

The white Cellophane 260MSB is made from renewable wood pulp and coated to provide a high barrier to moisture and gases. This ensures the activity of the yeast is maximised when it is used.

The film can be printed using all the conventional printing processes and handles well on high-speed packing lines.