McVitie’s Cake Company is launching a lemon-flavoured McVitie’s Jaffa Cake Bar a first for the brand. The limited-edition cake bar will be available from March and is made with bittersweet dark chocolate, with light sponge and a zingy lemon centre. It will be available for retailers to stock for eight weeks in a five-bar pack with an MRRP of £1.49.

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