Dublin-based Broderick’s looks set to be a new contender in the UK cake and snack bar market after it secured its first UK listing, which will see the brand stocked in 200 WH Smith stores.
The Irish firm, part of Ina’s Kitchen Desserts, has also revealed a revamp of the Broderick’s brand as it looks to drive sales in the UK.
The aim of the new-look bars is to help establish stronger positioning for the brand within the market, and to set it apart from its competitors.
The cake and snack bar range includes handmade rocky road, chocolate brownies, handmade chocolate cranberry nut bars and yoghurt, mango and papaya bars, and will launch in WH Smith in August. The company revealed that there are also plans to introduce the brand into France, Denmark and Germany
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