McDougalls (Reading) Muffin Mixes are now 50% lower in salt with added fibre, to target health-conscious customers, says the company.

Available in three flavours – plain, chocolate and toffee – the mixes can easily be adapted with other ingredients, such as fruit and chocolate.

Chunks of fresh or canned fruit can also be pushed into the top of the muffins before baking, adds McDougalls, which is part of RHM Foodservice.

Muffin Mixes can produce muffins quickly and easily saving bakers valuable preparation time, says the supplier.

To make up, simply mix with cold water for two minutes, spoon into muffin cases and bake for 25-30 minutes.