Snacks and Cereal manufacturer, Kellogg’s has appointed Dave Lawlor as managing director of its UK and Ireland division.
Lawlor joins the UK and Ireland operations from Kellogg’s in Russia, where he was the general manager for eight years and led the integration of United Bakers Group after it was acquired by the cereal manufacturer.
According to his LinkedIn profile, Lawlor has been at Kellogg’s for the last 25 years holding a number of roles around the world in the Middle East and around Europe.
Lawlor commented: “Kellogg’s has been a part of life in the UK and Ireland for generations and around eight out of 10 homes have one of our products in their kitchen cupboard.”
He added: “I’m excited about the opportunity to work with my new team to grow our business. With almost half of breakfasts in the UK and Ireland being a cereal one, we see lots of potential in the future.”
The UK and Ireland’s Kellogg’s business is its largest unit outside of the US and employs 2,000 people across its four sites.
In June, Action on Sugar used a bowl of Kellogg’s Coco Pops as a reference point when it said most breakfast bars have the same or more sugar than a bowl of the sugary cereal (30g).