United Biscuits-owned McVitie’s has announced the launch of a new limited-edition range of its Sticky Pudding Cakes for Bonfire Night.
The range, which will be renamed as Bonfire Bakes, will hit retailers’ shelves from 5 September, ahead of the celebration in November.
This year, Bonfire Bakes will include two new flavours for McVitie’s Lyle’s Golden Syrup Sticky Pudding Cakes: Sticky Toffee Bonfire Bakes and Sticky Toffee Apple Bonfire Bakes.
Available for just £1, the range features brand new packaging with firework designs, as well as Bonfire Night labelling designed to ensure the products stand out on-shelf.
McVitie’s is also giving its branded whole cake, McVitie’s Jamaica Ginger Bonfire Pudding Cake – an established consumer favourite – a makeover with revamped packaging.
Claire Hooper, senior brand manager at McVitie’s Cake Company, said: “Bonfire Night is an increasingly popular seasonal event on the retail calendar with families and friends gathering across the country to mark the occasion. That makes it the perfect opportunity for retailers to capitalise upon the increased demand for shareable sweet treats.
“Whole cakes, in particular, play an important role here as consumers look for special items to add to their party tables. Popular favourites will be front of mind, so we’re confident our special limited-edition range with its eye-catching packaging will stand out on-shelf and drive excitement with shoppers.”
McVitie’s Cake Company is forecasting a retail sales for the range of approximately £1.5m.
Earlier this month, McVitie’s launched a range of “spook-tacular” cakes in time for Halloween.