Mission Foods has announced that Peter Ellis is to become its new managing director for the UK and Ireland.

Ellis’ appointment will become effective on 4 April and he will report to Rodolfo Maldonado, chief executive EMEA division of Mission’s parent company, Gruma.

Ellis said: “I am delighted to be joining the Gruma team in EMEA. I have long admired the rich history and growth of Gruma globally, and relish the opportunity to lead the UK and Ireland business as it continues to break new ground and propel the industry that this company has pioneered for many years.”

Ellis has held several senior leadership roles at Campbell Soup Company and joins from Premier Foods, were he was international general manager.

Maldonado said: “I am delighted to welcome Peter to the European leadership team, and look forward to working with him to further build on the exciting growth of our UK and Ireland business unit. He brings unique skills across both operations and the commercial side of the business.

“Peter’s arrival further strengthens the excellent leadership team we have built across the region to support the unprecedented growth levels we are experiencing in EMEA.”

Mission Foods is a flatbread manufacturer, producing a range of wheat and corn tortilla wraps, flatbreads and tortilla chips.