Premier Foods is launching a range of indulgent Choc Tarts this month under the Cadbury Cakes brand.
As reported by British Baker last November, the new Choc Tarts range hits the shelves this month. Rolling out ahead of the Easter period, it will be made up of three flavours – Crunchie, Flake and Caramel – in addition to Mini Egg Choc Tarts.
Available in packs of four, “the range is the ideal treat to share with family or friends, and is set to attract younger people to the small Tarts and Pies segment”, according to Premier.
Sixty per cent of sales in the Tarts sector are among shoppers aged over 53, but the Cadbury Cakes brand appeals to a younger audience, with 60% of shoppers under the age of 55, “demonstrating that the iconic Cadbury flavours are perfectly placed to help retailers recruit new shoppers into the sector”, said Premier.
Lucy Bailey, senior brand manager at Premier, said: “The launch of Cadbury Choc Tarts is an exciting venture for the brand.
“…The Choc Tarts make the perfect treat, particularly in the lead up to Easter, providing something different for friends to share.”
The Choc Tarts range will carry an MRSP of £1.99 for a pack of four and will be supported with in-store activation, followed by sampling and a social media campaign.
Last year Premier introduced Cadbury Whole Cakes to the market, which were particularly popular with younger shoppers.