Pork Farms, part of Addo Foods Group, has launched a snack pack for its Wall’s sausage rolls range after collaborating with speciality packaging manufacturer, Parkside.
The multi-cavity pack offers the option to snap off one of five individually wrapped trays as required, while keeping the remaining sausage rolls sealed for later.
The design, described by Parkside as “perfect for lunch boxes”, allows the consumer to exercise portion control, which keeps the PP tray contents fresher for longer and, ultimately, results in less food waste. The cardboard outer, designed to show the tray contents, provides maximum shelf-appeal to retailers.
Parkside’s printed lidded film was key to the design of the first-to-market pack. The film, which features an integral waved perforation pattern created by the company’s specialist multi-directional laser technology, ensures a consistent and clean snap when breaking away the trays.
The PET heat-seal lidding film can be applied to all tray materials giving the option to utilise the packaging technology on further products in the Wall’s range.
Pete Ford, new business manager at Parkside, said: “The benefits of the resulting pack will be seen throughout the supply chain; it sets Wall’s apart as an innovator, has great shelf appeal for the retailer and offers many USPs to the consumer in terms of portion control and food waste reduction.”