Bakels is aiming to tap the continued demand for caramel with the launch of a raspberry flavour.

Raspberry Millionaires Caramel PF is part of the True Caramel range launched by Bakels in 2017.

The supplier said the palm-free ingredient will give products such as millionaires’ shortbread, cupcakes and doughnuts a boost of colour to catch the eye of consumers seeking innovative baked goods.

Citing Mintel data, Bakels said 21% of consumers are willing to pay more for innovative flavours.

“As part of the True Caramel range, Raspberry Millionaires Caramel PF is produced through a traditional boil-up process, delivering a consistently superior texture and mouth-feel consumers can enjoy in a range of applications,” added Bakels marketing manager Michael Schofield.

“With caramel having won the hearts of consumers, there is opportunity for a premium twist on traditional caramel, to boost taste and flavour experiences.”