Gluten-free brand Schär is launching four new bread and biscuit products.
Schär, the UK’s fastest-growing gluten-free brand according to IRI data, has developed a gluten-free Deli Style Sourdough Bread, Hamburger Buns, Choc Chip Buns and Viennese Biscuits.
These are designed address the growing consumer appetite for baked goods, according to the company. According to Kantar, bread is currently the number one sector in gluten free, and Schär bread is the most often bought in the category.
Inspired and developed by Schar’s master bakers, the products are made “using traditional recipes and only the best-quality ingredients”.
- Deli Style Sourdough Bread: “An artisanal style bread inspired by an authentic European recipe. Suitable for vegans and preservative, gluten and lactose free.” (Available from Morrisons, 240g. RRP: £2.50)
- Hamburger Buns: “The hamburger buns are free from gluten, wheat and dairy, a great source of fibre and free from preservatives and suitable for vegans.” (Available from Morrisons. Four rolls per pack, 300g. RRP: £2.88)
- Choc Chip Buns: “Fluffy bread rolls covered in chocolate chips – the perfect alternatives for hot cross buns.” (Coming soon. Four buns per pack, 220g)
- Viennese Biscuits: “These Italian-inspired snacks are a delicious treat and the perfect addition to teatime. Suitable for vegetarians.” (Available from Morrisons. 12 biscuits per pack. RRP: £1.73)
In addition, the Schär Wholesome Vitality Loaf is now available in Asda, and continues to be available from Tesco stores. A loaf made with quinoa, chestnut and sorghum plus sunflower and linseeds, Wholesome Vitality Loaf bread is also high in fibre, low in saturated fat and suitable for vegans.