Pret A Manger is to open a second permanent Veggie Pret site in London.
Trading from 4 April on Great Eastern Street, Shoreditch, the opening is in response to high levels of vegetarian sales in the area, reported Pret CEO Clive Schlee.
The firm opened its first permanent Veggie Pret site in Soho, London in September 2016 following the success of a pop-up store.
As part of the launch, 20 new recipes will be added to the menu at Veggie Pret, including a vegan chocolate brownie.
“We opened our Veggie Pret pop-up as an experiment last year, never imagining it would be around for more than a month,” Schlee said in a blog post to customers. “You’ve been asking for more vegetarian and vegan options and our chefs have been experimenting with new ingredients and flavours to meet the challenge. Our teams look forward to seeing you in our Soho and Shoreditch Veggie Prets and to reading your candid reviews of the new menu.”
Pret is also looking to expand its vegetarian concept globally after launching the ‘Not Just For Veggies’ campaign in Hong Kong and plans to launch a new vegetarian range in all of its US shops by the end of April.