Wall’s Pastry has launched its first ever vegan range, comprising a duo of rolls in jumbo and snack formats.
The line-up includes ‘Vegan’ and ‘BBQ jackfruit’ variants, available as a jumbo roll (rrp £1.25) or in packs of four snack rolls (rrp £1.50).
The Vegan option is made with a mix of minced mushrooms, oats and seasoning while the BBQ Jackfruit option is filled with pulled jackfruit and hickory smoked BBQ sauce.
The launch marks the first time Wall’s Pastry has tapped the plant-based market.
“Meat remains at the heart of our business, but times are changing, and we believe everyone should be able to enjoy our products, no matter what diet they follow,” said Michael Holton, brand manager at Addo Food Group.
“We have listened to our customers and wanted to offer vegan alternatives to our more traditional products. We have therefore spent a lot of time creating the perfect formula for our vegan range, to ensure we brought the best products possible to market – and we think they are worth the wait!
“We are confident retailers will be able to capitalise on the growing opportunity plant-based alternatives provide, with a product that targets vegans as well as those simply looking to eat less meat.”