Social media has been set alight with talk of ‘the Asian answer to Greggs’, which will open in Cambridge this Saturday (15 July).
Owned by sushi chain Wasabi, which runs 50 restaurants and sushi bars in the UK, the new bakery, Soboro, will serve Japanese and Korean pastries, as well as some “British favourites”, in The Lion Yard shopping centre.
It will also offer sandwiches, coffee and soups at the 75-cover site.
Darren Church, Wasabi business development manager, said: “We believe that British customers love to try anything different so long as it’s tasty and exciting - and that’s exactly what we have with Soboro.
“The freshness and the quality of the offer is something we are confident will appeal to a significant proportion of the breakfast and lunchtime market. It’s not like anything else on the high street right now.”
Soboro is the name of a Korean sweet bun.