Wellaby’s Simple Bakes – the gluten-free vegan snack brand that launched earlier this year – has achieved listings in Waitrose stores and on Ocado.
The savoury snacks, which are made from potato starch and gluten-free flours, including whole grain rice and oat, are being sold in Spicy Chilli and Pinch of Sea Salt & Pepper across selected Waitrose stores with an RSP of £1.79/120g bag.
Ocado is also selling a third flavour, Smoky BBQ.
The snacks are vegan and dairy, nut- and egg-free.
“Our carefully developed recipes are inspired by a desire to create a range of delicious, healthier snacks that everyone can enjoy,” said Sue Warren, strategic development director at Wellaby’s.
“Consumers expect their snacks to contribute more towards their dietary needs today and whether that is linked to weight loss, health or allergens, empty calories are out and satisfaction and filling power are what make the grade.”