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    <loc>https://bakeryinfo.co.uk/finished-goods/hovis-relaunches-strength-baked-in-ad-in-new-4m-campaign/723053.article</loc>
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        <news:name>British Baker</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-09-01T09:10:00+01:00</news:publication_date>
      <news:title>Hovis relaunches ‘Strength Baked In’ ad in new £4m campaign</news:title>
      <news:keywords>Latest News,Finance,Finished Goods,Marketing,Hovis,Bread</news:keywords>
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  <url>
    <loc>https://bakeryinfo.co.uk/ingredients/bakery-wholesaler-walker-humphrey-unveils-rebrand-and-new-website/723050.article</loc>
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      <news:publication>
        <news:name>British Baker</news:name>
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      <news:publication_date>2026-09-01T09:08:00+01:00</news:publication_date>
      <news:title>Bakery wholesaler Walker Humphrey unveils rebrand and new website</news:title>
      <news:keywords>Latest News,Finance,Ingredients,Marketing</news:keywords>
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