A trio of animal-themed cakes feature in the relaunch of Sainsbury’s celebration cake range.
Rolling out from 3 October, the retailer’s celebration line-up will comprise 32 products priced between £5 and £13, including 17 new cakes.
Among the launches is a Sammy the Sausage Dog cake (£10), which has been developed to tap Brits’ passion for dachshunds, said the retailer.
Sainsbury’s said there had been 2.7 million Instagram posts on the #sausagedog and that searches for sausage dog items on the Sainsbury’s website had grown by 65% in the past year.
Launching alongside Sammy, which is a chocolate sponge with chocolate buttercream, are new character cakes Debra the Zebra (£12) and Nancy the Narwhal (£9). Both are filled with raspberry jam between a traditional Madeira sponge.
Also rolling out in October is a salted caramel drip cake and sweetie smash cake.
“It’s no secret that the nation continues to look at platforms such as Instagram and Pinterest for creative and fun baking inspiration – but it also means there are more eyes on centrepiece cakes than ever before,” said Sainsbury’s product developer Lexie Mackintosh.
“Our new range of delicious and trend-led cakes takes the stress out of any party planning and helps our customers celebrate in style, no matter the occasion.”
The full Sainsbury’s range will comprise:
- Rory the Lion Cake £9
- Monty the Monkey Cake £9
- Wiggles the Caterpillar Cake £6
- Oscar the Teddy Bear Cake £9
- Nancy the Narwhal Whale £9
- Football Crazy Madeira Cake £7
- Mermaid Cake £10
- Princess Cake £10
- Unicorn Cake £12
- Unicorn Cupcakes £5
- Sammy the Sausage Dog Cake £10
- Rainbow Cake £12
- Debra the Zebra Cake £12
- Chocolate Enrobed Gift Cake £4.80
- Chocolate Party Cake £5.50
- Madeira Party Cake £5.50
- Small Seriously Chocolate Cake £6.50
- Large Seriously Chocolate Cake £9
- Small Madeira Cake £6
- Large Madeira Cake £10
- Decorate Your Own Cake £6.50
- Chocolate Birthday Cubes x15 £10
- Chocolate Tray Bake £5
- Sweetie Tray Bake £5
- Mega Chocolate Traybake £10
- Giant Chocolate Cupcake £ 11
- Seriously White Chocolate Pearl Cake £10
- Rose Bouquet Cake £12
- Triple Layer Chocolate Cake £12
- Butterfly Madeira Cake £9
- Salted Caramel Drip Cake £12
- Sweetie Smash Cake £13.00